Type 1: The Basics

Are you wasting time choosing fonts and debating design decisions? Are time and resources going down the drain while deciding what ‘looks good?’ Do your customers skip your messages without reading them?

It is FRUSTRATING trying to design for market appeal on top of trying to get people to read them too. How do you implement it all correctly and speedily? Choosing fonts, understanding grids, and selling those design decisions up the chain can seem impossible.

Remove the stress of guessing.

Imagine if you could design communications that attract customers, get read, and increase sales for you and your clients. Save time and make money. Feel confident in your design choices, whether it be for print, digital, motion or brand identity design.

You are already highly-skilled in your specific area, whether it be hand-lettering, sign-painting, logo design, type design, user interface, web design, signage, marketing or any other visual communication. Keep doing that. When it comes to typography, all you need to do is discover the essentials to make smart decisions.

Use your typography mindset to persuade readers and improve your typography immediately.

In this class, Michael shares the basics of typography and what need to know when working with characters and words. He shows not only HOW to implement the fundamentals successfully in the software, but also demonstrates WHY it works that way. You will also learn:

• What is type and where it comes from
• Serifs, stories and other typographic terms
• How humans read characters and words
• The importance of horizontal and vertical rhythm
• Absolute and relative measurements, how and when to use each
• Classifications and how knowing and using them will save you tons of time
• How the details of letterforms may alter your typeface choice

Gain a supportive network of like-minded designers.

With your access, you become part of the family. You’ll be supported by a family that’s headed by partners each with over 20 years of print, interactive and brand identity experience. TypeEd is a growing network of enthusiastic design professionals just like you, continually seeking to hone our typographic arts training. We also keep in touch daily through a private Facebook Group and conduct live Q&A topic video calls. Your typography and graphic design questions will never go unanswered, ever.

This self-led typography course is NOT for you if you:

• Enjoy guessing and struggling with execution through trial and error
• Design based on personal preference rather than for the purpose of communicating
• Prefer to piece together tactical tips from books and YouTube videos
• Rather learn software tips and tricks instead of design principles
• You learned typography in the phototypesetting era
• You are a master at typography

This self-led typography course is PERFECT for you if you:

• Want to save time and billable hours for you and your team
• Prefer to learn from someone who has been doing this forever and knows what he’s talking about
• Want to train your eye and be able to set good type in ANY software
• Seek demonstration of principles used to improve in ALL areas of design
• Want a proven mindset that works
• Know it takes time and practice to perfect any skill, but need nudging in the right direction
• Lack formal typography or design schooling, or are a recent design graduate
• Are a digital designer, or a print designer with work experience of less than 7 years