Type 1: The Basics

Use the basics of characters and words to increase the efficiency and efficacy of your design work.

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Ever notice how much wasted time there is in choosing fonts and debating design decisions? Are time and resources flying out the window in deciding what ‘looks good?’ Do your customers pass up your visual communications without reading it?

Gosh, it’s not only frustrating trying to design for market appeal, but we also have to get people to read it. How do you implement it all correctly and speedily? Choosing fonts, understand grids, and selling those design decisions up the chain can be daunting.

Remove the stress of guessing.

Imagine if you could design communications that get read and increase sales for you and your clients. Save time in research and implementation, and gain revenue with effectiveness and sales. Feel confident in your choices made for print, digital, motion or brand identity design.

You are already highly-skilled in your specific area, whether it be hand-lettering, sign-painting, logo design, type design, user interface, web design, signage, marketing or any other visual communication. Keep doing that. When it comes to typography, all you need to do is discover the essentials to make smart decisions.

“I'm currently taking a typography class at a university—we're about halfway through and I swear I learned more in any single TypeEd class than I have this whole quarter so far.” — Liddy Padgett, Graphic Designer, InStyler

Use your typography mindset to persuade readers and improve your typography immediately.

In Type 1, Michael Stinson will share with you the basics and what need to know when working with characters and words. This course shows you HOW to implement the fundamentals successfully in the software, and demonstrate WHY it works that way. You will learn:

  • What is type and where it comes from
  • Serifs, stories and other typographic terms
  • How humans read characters and words
  • The importance of horizontal and vertical rhythm
  • Absolute and relative measurements, how and when to use each
  • Classifications and how knowing and using them will save you tons of time
  • How the details of letterforms may alter your typeface choice

Gain a supportive network of like-minded designers.

With your access, you become part of the family. You’ll be supported by a family that’s headed by partners each with over 20 years of print, interactive and brand identity experience. TypeEd is a growing network of enthusiastic design professionals just like you, continually seeking to hone our typographic arts training. We also keep in touch daily through a private Facebook Group and get on camera for live monthly Q&A topic video calls. Your typography and graphic design questions will never go unanswered.

“I can’t thank you guys enough for sharing your knowledge and experience in these classes. You now have a loyal student and I’m looking forward to taking many more classes in 2016!” — MaryAnn White, Art Director, Imagination Branding

This self-led typography course is NOT for you if:

  • You’d rather keep on guessing and hope that something looks how you envision it to by trial and error
  • You design based on personal preference rather than for the purpose of communication
  • You prefer to piece together tactical tips from books and videos
  • Rather learn all about the software tips and tricks to make your designs appear
  • You don’t care for fundamentals, only how to get the software to do it for you
  • You learned typography in the phototypesetting era
  • You are a master at typography

This self-led typography course is PERFECT for you if:

  • You want to save time and billable hours for you and your team
  • You want to learn from someone who has been doing this forever and knows what he’s talking about
  • You want to train your eye and be able to set good type in any software
  • You are looking for a demonstration of principles that you can use to improve in all areas of design
  • You want a proven mindset that works, but knows it takes time and practice to perfect any skill
  • You lack formal typography or design schooling, or are a recent design graduate
  • You are a digital designer, or a print designer with work experience of less than 5 years

You’ll see a difference in your own design work because this course will train your eyes on which techniques work to encourage reading, and which ones don’t.

Class Curriculum

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  What is Type?
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Your Instructor

Michael Stinson
Michael Stinson

Michael is a cofounder at TypeEd, and Creative Director at Ramp Creative. With over 20 years in the field of design, his identity and annual report work has been recognized by Communication Arts, Mohawk Paper, TDC, Graphis, etc. Conversely, he’s served on the juries for the Ad Club, Graphis, the One Show Design and the Young Ones design competitions.

He was aerospace engineer major before getting into graphic design over 20 years ago, so he inherently sees systems and numbers. Michael got his start in the early 90s just as the industry was transitioning out of phototypesetting and into the computer. He’s been refining a mindset that has simplified the process and helped him typeset everything from logos to books.

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We've been teaching this class live for over 3 years and more than 300 students have taken it. Now you can enjoy the same class, extended and ever-growing, and online for life.

Frequently Asked Questions

Are there any commitments or on-going payments with this class?
Absolutely not. After enrolling, you get unlimited access to all our lessons and bonuses for as long as you like, across any and all devices you own.
When does the class start and finish?
The class starts as soon as you enroll and never ends. It is a self-paced online course; you decide when to start and finish, and can always refer back to the class content at a later date. We will add more content on a quarterly basis.
What's the difference between Type 1 in person and Type 1 online?
The online class content is video and self-paced, so you can watch as quickly or as slowly as you need to. The online class is an extended version (compared to our in-person class) which includes handouts, guides and additional videos that focus on certain terms, which is not included in the in-person class.
After watching the video lessons, I'm still struggling with typography.
You’ll receive support via our private Facebook community where Michael, Rachel and our generous Alumni Community gives feedback and advice to the work and questions posted. In addition, Michael and Rachel also hold monthly Alumni Q&A Calls to keep everyone engaged and learn something new.