Ever notice how it takes more time to set up a single master page of type than you thought was needed?
That’s because page typesetting takes familiarity with fonts, content function and copy flow, all which takes practice in order to accomplish quickly. In reality, setting up a page quickly is simply a matter of combining small tasks together to build your 'design muscle' memory.
And the tasks, once you're familiar with them are easy to do.
This is why I've created the Boot Camp: Core Training challenge. I've been there where I used to take hours choosing a font, flowing it in, setting up hierarchy and then changing my mind again. Now, it takes me less than 10 minutes to set up a page, all in one text box. If you know Adobe InDesign well, then I challenge you to typeset a full page under 10 minutes too.
“Incredibly fun & inspiring! It teaches you how to approach laying out a body of text, so that you streamline you're process & spend less time doing it. It's a great class that works out your design chops & makes you a more efficient & effective designer.” — Omar Razo, Graphic Specialist, Idyllwild Arts
I developed this workout to help build better typographic endurance. In this session, all recruits are challenged with repetitive design drills that helps designers build typography systems the right way. My Core Training challenge is geared for teaching the basics of grid formulation and typesetting strategy.
Boot Camp: Core Training is an intermediate-level speed clinic for design practitioners who want to take the guesswork out of page production. Learn:• How to prepare a proper page grid
Michael is a cofounder at TypeEd, and Creative Director at Ramp Creative. With over 20 years in the field of design, his identity and annual report work has been recognized by Communication Arts, Mohawk Paper, TDC, Graphis, etc. Conversely, he’s served on the juries for the Ad Club, Graphis, the One Show Design and the Young Ones design competitions.
He was aerospace engineer major before getting into graphic design over 20 years ago, so he inherently sees systems and numbers. Michael got his start in the early 90s just as the industry was transitioning out of phototypesetting and into the computer. He’s been refining a mindset that has simplified the process and helped him typeset everything from logos to books.