Type 2: The Necessities
Learn the necessities to design an exceptional reading experience.
Learn the proven method of typesetting skill-building that gets your design work noticed by clients, bosses and most importantly, your clients’ customers.
Maybe you design logos, but you’re having a difficult time building a brand style guide around it. You commissioned beautiful photography for the brochure, but body copy makes the product look cheap. Perhaps you’re overwhelmed with YouTube tutorials or type books and with the one million hats you wear, you just haven’t had time to read them. Perhaps you’ve been entering your work into a bunch of design competitions but just can’t seem to place.
This is where Type 2 comes in.
Not quite dealing with only characters and words, nor multiple pages of long flowing copy, our Type 2 course fits in-between where most typography needs lie, and addresses everything you need to know with setting sentences and paragraphs. From web pages to pamphlets, posters to magazine design, social media posts to presentation design and so on.
Typography is crucial in the Information Age, because it:
- Increases comprehension, focus and scanning for reading
- Conveys speed, personality and tone
- Influences perception and increases conversions
“Type is all around us and yet there’s little understanding and proper respect for type rules. Classes such as this reinforces my previous type learning and help me make smart design decisions.” — Deanna, Graphic Designer, Disney
Use your typography mindset to persuade readers and improve your typography immediately.
In Type 2, Michael Stinson shares with you how to use type effectively within setting sentences and paragraphs. This course shows you HOW to implement the fundamentals successfully in the software, and demonstrate WHY it works that way. You will learn:
- The typographic hierarchy approach
- How to handle quotes, dashes and grids
- Font weights revealed, and the best ones to use
- Advanced techniques for typesetting correctly
- How to pair and combine fonts with images and other fonts
- How to implement the process of typographic discipline
- What limits to put on paragraph formatting to increase readability
Your Instructor
Michael is a cofounder at TypeEd, and Creative Director at Ramp Creative. With over 20 years in the field of design, his identity and annual report work has been recognized by Communication Arts, Mohawk Paper, TDC, Graphis, etc. Conversely, he’s served on the juries for the Ad Club, Graphis, the One Show Design and the Young Ones design competitions.
He was aerospace engineer major before getting into graphic design over 20 years ago, so he inherently sees systems and numbers. Michael got his start in the early 90s just as the industry was transitioning out of phototypesetting and into the computer. He’s been refining a mindset that has simplified the process and helped him typeset everything from logos to books.
Frequently Asked Questions
Gain a supportive network of like-minded designers.
With your access, you become part of the family. You’ll be supported by a family that’s headed by partners each with over 20 years of print, interactive and brand identity experience. TypeEd is a growing network of enthusiastic design professionals just like you, continually seeking to hone our typographic arts training. We also keep in touch daily through a private Facebook Group and conduct live monthly Q&A topic video calls. Your typography and graphic design questions will never go unanswered.